Suche: Medienverband der freien Presse

51. Technologie und Content sind die Treiber

2016.03.23, news

Digital Innovators’ Summit in Berlin war mit neuen Formaten, tiefgehenden Vorträgen und internationalen Top-Rednern eine digitale Leistungsschau der Medienhäuser

52. The New Yorker’s Henry Finder talks premium content, why they’re not on Facebook Instant Articles, and more

2016.02.29, news

… the potential of video and podcasts, and the mechanics behind one of US media’s most successful paywalls.

53. Centaur Media CEO Andria Vidler on innovation in B2B media

2016.01.11, news

The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.

54. 5 examples of how mainstream news brands are exploring niches

2015.11.04, news

DIS contributor Chris Price looks at how, in a bid to distinguish their content from the rest, many large mainstream news publishers are launching specialist websites.

55. Why some innovators are more successful than others

2015.10.26, news

If you want to find out how news-driven media brands are innovating in 2015 there really is no better place to start than Lucy Küng’s excellent book Innovators in Digital News.

56. How an ex-Googler is hoping to solve ad blocking and other publisher conundrums

2015.09.15, news

… all kinds of content including audio, video, text etc without receiving offensive ads and not hitting paywalls.’ Nevertheless Barokas is realistic about how some consumers might respond. ‘I understand that a…

57. Hohes Innovationstempo und stetig steigende Nutzungsdauer prägen den Mobile-Markt

2015.04.22, news

6. Expertenforum Mobile zeigt Geschäftsmodelle, Trends und journalistische Formate

58. Paid content models: lessons learned

2015.03.24, news

In a double session dedicated to paid content this morning at the Digital Innovators' Summit, Kelly Leach, CEO, Piano Media, used publishing examples to demonstrate how these models are being

59. Digital is "Huge Opportunity" to Engage Readers and Grow Brand on All Platforms: Q&A with Josh Macht and Eric Hellweg of Harvard Business Review

2014.12.08, news

The Harvard Business Review has strengthened its brand through the use of digital. Deeper engagement through digital tools and experiences has helped grow HBR on all platforms, including print.

60. Paid Content: "One size does not fit all" - Q&A with Kelly Leach, CEO of Piano Media

2014.11.13, news

Kelly Leach, the new CEO of Piano Media with Press+ and former senior executive at the Wall Street Journal, provides insights into paid content and shares her experience with it.

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