CEO of GroupM France Pierre Conte shares his views on where the advertising industry is headed, and what excites him about the future of the industry...
Daniel Knapp, director of advertising research at IHS Technology talks to us about social media, data and advertising (including the logic behind Facebook’s acquisition of WhatsApp) and more.
As marketing budgets continue to shift, we take a look at the latest advertising trends and where budgets will be focused in the rest of 2014 and beyond…
Having spent more than 15 years running cross-media, digital content and technology platform companies, two years ago Tom Bureau co-founded the Immediate Media Co in the UK. We speak to Tom ahead of
Phrasen, Floskeln und Worthülsen dreschen auf den Leser ein – bleiben bedeutungsleer und ohne Effizienz. Noch dazu glauben viele "Texte liest doch keiner"! Stimmt. Wozu soll die Zielgruppe
Video will play a prominent part in a number of sessions as we consider innovations in media from the world over at the 2014 Digital Innovators’ Summit from 24-25 March in Berlin.
Aktuelle Online-Studie von defacto research & consulting GmbH | "Still alive" trotz herrschender Meinung - Print hat in der Generation Facebook nicht ausgedient | 1.006 Online-User zu ihrem Print-
