While basic paywalls proved that customers are willing to pay for content, more focus is required to better meet subscriber needs and maximise revenues over time. [Article brought to you by Zuora]
The 2014 Digital Innovators' Summit will see many leading media brands - from magazine media companies to digital pure-plays and big brand marketers - share their strategies for success in the
CEO of GroupM France Pierre Conte shares his views on where the advertising industry is headed, and what excites him about the future of the industry...
Daniel Knapp, director of advertising research at IHS Technology talks to us about social media, data and advertising (including the logic behind Facebook’s acquisition of WhatsApp) and more.
