Neues Yellow Paper der Kommission Veranstaltungen | Titel: "Veranstaltungen als Businesstreiber im Fachverlag" | Gebündeltes Praxis-Know-how: Wirkungsfelder und Erfolgsmessung im Geschäftsfeld Events
With digital media evolving at an incredible pace, new platforms and business models emerge all the time. Sometimes it is hard to keep up with all the change, and not all the answers are to be found
Der Nachfolger des bis dato bekannten Mediendienstleisterverzeichnisses bringt die wichtigsten Informationen für und über Experten und Unternehmen aus der Medienbranchen zusammen.
Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in
The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.
Evan Ratliff is the co-founder, CEO, and editor of Atavist, a media and software company that produces a digital storytelling platform and an award-winning magazine and e-singles publishing arm, The
The publication of the report into ad blocking by Adobe and PageFair last summer, ignited a passionate online debate about how publishers should approach serving display ads especially to mobile
