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95 Treffer:
71. A closer look at DIS 2016 as Early Bird deadline looms
2016.01.14, news
  With digital media evolving at an incredible pace, new platforms and business models emerge all the time. Sometimes it is hard to keep up with all the change, and not all the answers are to be found  
72. How FT ‘integrates audiences into journalistic process’
2016.01.11, news
  Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in  
73. Centaur Media CEO Andria Vidler on innovation in B2B media
2016.01.11, news
  The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.  
74. Atavist: Applying best-of-breed storytelling principles in a digital world
2016.01.11, news
  Evan Ratliff is the co-founder, CEO, and editor of Atavist, a media and software company that produces a digital storytelling platform and an award-winning magazine and e-singles publishing arm, The  
75. The Economist EVP on the power of content as a strategic marketing and sales resource
2015.12.09, news
  Mark Cripps, The Economist’s EVP Brand and Digital Marketing, is convinced that marketing departments hold the key to the future of media companies. Tasked with among other things acquiring new  
76. Membership models: promising signs but an evolving model
2015.12.08, news
  Special offers, discounts and a chance to meet the people putting the content together are encouraging people to pay for digital content. Are membership schemes be the way forward for publishers to  
77. A membership model requires over-delivering for your supporters
2015.11.23, news
  Journalism professor Jake Batsell is an expert on media membership models. At DIS he will talk about best practices he studied at the Texas Tribune and other media, about which models are likely  
78. How an ex-Googler is hoping to solve ad blocking and other publisher conundrums
2015.09.15, news
  … paid by love. I find it offensive when people say we don't like advertising, but we don't want to pay subscription fees.’ Three-way approach What Sourcepoint offers is a way for publishers to communicate with…  
79. 7. Distribution Summit: Mit Teilnehmerrekord, 360-Grad-Programm und internationalen Impulsen ein voller Erfolg für die Branche – Paid Content auf allen Kanälen
2015.09.10, news
  … Beispiel eines "robust 21st century publishing model". "Bank"of The Week is the subscription: 152,715 sin-gle copy subscriptions. 95 % of the week’s revenues are renewals. Aber Kerin…  
80. Erfolgsfaktoren für Abos im digitalen Zeitalter
2015.09.02, news
  Das Abo hat heute keine Chance mehr? Unternehmensberater Dr. Olaf Conrad bezweifelt die These, fordert zum Abschneiden alter Zöpfe auf und macht deutlich, dass es "jungen Branchen" durchaus gelingt,  
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