Audra Martin talks to us about digital advertising, the impact of social data and programmatic advertising, and explains how The Economist is turning challenge into opportunity.
See what 8 international business leaders have told us ahead of the 7th Digital Innovators's Summit in Berlin on 24 and 25 March – a recap of Q&As with 8 of the 35+ speakers who will be on stage in
While basic paywalls proved that customers are willing to pay for content, more focus is required to better meet subscriber needs and maximise revenues over time. [Article brought to you by Zuora]
The 7th Digital Innovators' Summit will feature speakers and delegates from many of the world’s best-known, most-successful and most-influential digital media businesses. But hurry if you haven't
The 2014 Digital Innovators' Summit will see many leading media brands - from magazine media companies to digital pure-plays and big brand marketers - share their strategies for success in the
With news sessions identifying exciting start-ups and the impact disruptive technologies could have on your advertising business, this year’s DIS could send you away with a genuine competitive edge
The 2014 edition of Innovations in Magazine Media World Report will be the most important we have ever published, says John Wilpers. The report will be launched at the upcoming Digital Innovators'
Aktueller Überblick über Angebotsformen mobiler Services | Ziel: Leitfaden für Produktentwicklung und Monetarisierungsstrategien für Verlage | Dritte, vollständig neu bearbeitete Ausgabe ist für
Zeitschriftenverlage und ihre starken Marken sind die Treiber in einer sich ständig wandelnden Medienlandschaft. Glaubwürdige Brands mit hoher Identifikation, attraktiver und relevanter Content in
