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2901. ALLEGRA komplettiert Redaktionsteam
2016.02.05, news
  Am Donnerstag, den 31. März 2016, erscheint die erste von sechs ALLEGRA-Ausgaben in diesem Jahr. Mittlerweile ist auch das Redaktions-Team um Herausgeberin Michaela Mielke komplett.Die redaktionelle  
2902. VZB-Kaminabend: "Neueste Erkenntnisse zur Nutzung von Zeitschriften"
2016.02.02, news
  Beim ersten Kaminabend 2016 des Verbandes der Zeitschriftenverlage in Bayern (VZB), referierte Boris Schramm, Managing Director der GroupM, über die multisensorischen Stärken von Zeitschriften und  
2903. [Sponsored] SAP's Johann Freilinger Discusses Marketing's Tipping Point in Today's Data-Driven Business Culture
2016.01.29, news
  [Sponsored] Johann Freilinger, Head of Marketing and Communications for SAP's new XM division, has spent the last year immersed in those issues that represent the most fundamental changes now  
2904. Why podcasting as a medium will continue to grow – Andy Bowers, CCO and co-founder of Slate’s Panoply Media
2016.01.28, news
  Andy Bowers was appointed as Chief Content Officer of their new podcasting network Panoply in February 2015. Panoply not only produces audio content for Slate, but it also acts as a production  
2905. DI Tour (April 2016): Meet HelloGiggles – media for the millennial woman
2016.01.28, news
  In 2011, actress Zooey Deschanel teamed up with producer Sophia Rossi and writer Molly McAleer to create HelloGiggles, an online destination for women that was branded as a positive community space,  
2906. Zeitschriften-Reichweiten auf konstant hohem Niveau
2016.01.28, news
  89 Prozent der über 14-Jährigen in Deutschland lesen Zeitschriften | 151 Zeitschriftentitel erreichen pro Erscheinungsintervall 61,6 Millionen Leser | Leser nutzen im Durchschnitt 8 verschiedene Titel  
2907. Speaker profile | Redg Snodgrass: Connecting wearables and media
2016.01.27, news
  He may not be heading a big corporation (yet), but Redg Snodgrass is likely one of the most well-connected men in Silicon Valley. Everyone in the Bay Area seems to be somehow connected to or at least  
2908. Axel Springer’s Head of Data Innovation on data services, FB Instant Articles, ad-blocking and more
2016.01.27, news
  There has been a huge amount of debate in recent years on how publishers can use data to deepen their relationships with readers and users. Media companies still have a long way to go to rival the  
2909. Startups, disruption, M&As – Markus Schunk on the deals that will shape tomorrow’s media
2016.01.27, news
  The ongoing digitisation of content is continuing to create new business opportunities for both tech savvy entrepreneurs and established companies with far-sighted execs.  
2910. Using the intelligence of the crowd – Q&A with Brown Institute’s Tanja Aitamurto
2016.01.27, news
  Tanja Aitamurto is the Deputy Director at the Brown Institute for Media Innovation at Stanford. As a post-doctoral Brown Fellow at the Brown Institute she examines the impact of collective  
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