… that creating content that is optimized for each platform, and you have native storytelling; create advertising so that it fits almost seamlessly into the surrounding content, both in form and in function, and…
Exklusiv-Interview mit W&V: Stephan Scherzer über digitale Trends, Paid Content und das Leistungsschutzrecht. Aber auch über Yahoo und Audi als Medienkonzerne und Bauers Kritik.
… gut? Was verbirgt sich hinter den neuen Werbe- und Buchungsformaten Real Time Bidding und Native Advertising und wie kann ein Fachverlag das umsetzen?
Agenturen fordern immer viel. Fachverlage konnten in…
A strong Digital Innovators' Summit 2014 programme is coming together with many new additions including BMW, GroupM, Janrain and Zumobi. More than 120 people from around the world have already
… traditional print publishers to digital platforms in their droves. So too advertisers.
US newspaper advertising revenue has declined from nearly $70 billion dollars in 2000 to less than 20 billion last year,…
Rather than a print vs digital debate, it is about a symbiosis between platforms. It's about striking a balance, with due consideration to how the platforms can work together to strengthen brand
…Native advertising and content marketing, successful content and revenue strategies, social distribution and stories of change and transformation, all wrapped into case studies presented by those who make them happen –…
The preliminary programme for the Digital Innovators' Summit 2014 is now live. Apart from over 40 speakers in over 30 sessions it will also feature our first Digital Innovators' Accelerator!
EU-Datenschutz gefährdet journalistische Datenverarbeitung von der Recherche bis zur Veröffentlichung – Erhalt der Abo-Leserschaft soll weiter erschwert werden
Facebook’s Andy Mitchell, Director of Partnerships, is the latest speaker confirmed to take the stage at the 7th Digital Innovators’ Summit (DIS) in Germany in March 2014. The DIS takes place from
