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255 Treffer:
201. Q&A with Audra Martin, VP of Digital Advertising at The Economist Group
2014.03.12, news
  Audra Martin talks to us about digital advertising, the impact of social data and programmatic advertising, and explains how The Economist is turning challenge into opportunity.  
202. The next phase in the evolution of media
2014.03.12, news
  … to better meet subscriber needs and maximise revenues over time. [Article brought to you by Zuora]  
203. Innovations 2014 'the most important yet'
2014.03.10, news
  The 2014 edition of Innovations in Magazine Media World Report will be the most important we have ever published, says John Wilpers. The report will be launched at the upcoming Digital Innovators'  
204. Media, audiences and the pros (and cons) of social data – a conversation with IHS Technology’s Daniel Knapp
2014.02.25, news
  Daniel Knapp, director of advertising research at IHS Technology talks to us about social media, data and advertising (including the logic behind Facebook’s acquisition of WhatsApp) and more.  
205. Where the money's going
2014.02.24, news
  As marketing budgets continue to shift, we take a look at the latest advertising trends and where budgets will be focused in the rest of 2014 and beyond…  
206. Immediate Success - a conversation with Tom Bureau
2014.02.24, news
  Having spent more than 15 years running cross-media, digital content and technology platform companies, two years ago Tom Bureau co-founded the Immediate Media Co in the UK. We speak to Tom ahead of  
207. Editorial or advertising: what matters is storytelling
2014.02.10, news
  What matters today is the art of storytelling, whether editorial or advertising. [Sponsored article brought to you by Applix (with Viewer+)].  
208. Investing in the future
2014.01.16, news
  To stay relevant, media giants have been acquiring and investing in start-ups at a rapid pace. We take a look at the trend for evolving via startup investment…  
209. A very social conversation: Q&A with Scott Lamb, VP International for Buzzfeed
2013.12.20, news
  As VP of International for Buzzfeed, Scott Lamb is ideally placed to talk about the rise of social media. He explains how Buzzfeed is evolving, and why so many businesses still get social wrong…  
210. Print and digital: striking the balance
2013.12.18, news
  … of this from a marketing perspective rather than a reader’s perspective," he adds, "print and…  
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