With digital media evolving at an incredible pace, new platforms and business models emerge all the time. Sometimes it is hard to keep up with all the change, and not all the answers are to be found
Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in
The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.
The publication of the report into ad blocking by Adobe and PageFair last summer, ignited a passionate online debate about how publishers should approach serving display ads especially to mobile
Der skeptische Optimismus der Prognose für 2015 (PRINT&more 4/2014) war nicht ganz unberechtigt. Drohende massive Verschlechterungen in den Bereichen Datenverarbeitung, Werbefreiheit und Urheberrecht
