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294 Treffer:
151. A closer look at DIS 2016 as Early Bird deadline looms
2016.01.14, news
  With digital media evolving at an incredible pace, new platforms and business models emerge all the time. Sometimes it is hard to keep up with all the change, and not all the answers are to be found  
152. How FT ‘integrates audiences into journalistic process’
2016.01.11, news
  Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in  
153. Centaur Media CEO Andria Vidler on innovation in B2B media
2016.01.11, news
  The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.  
154. Ad blocking? Oliver von Wersch explains G+J’s experimental approach
2016.01.11, news
  The publication of the report into ad blocking by Adobe and PageFair last summer, ignited a passionate online debate about how publishers should approach serving display ads especially to mobile  
155. DI Tour (April 2016): Experience a new wave of media innovation in LA
2016.01.11, news
  When most people think about Los Angeles, beautiful beaches, sunny skies and Hollywood usually come to mind. While all of these are accurate representations of LA, when the FIPP/VDZ Digital  
156. Verena Flammersfeld wird Advertising Director von myself
2015.12.10, news
  …Verena Flammersfeld steigt ab dem 1. Januar zum Advertising Director von myself auf. In dieser Rolle übernimmt sie die Leitung der integriert-arbeitenden Anzeigenabteilung des Frauenmagazins. Verena Flammersfeld…  
157. The Economist EVP on the power of content as a strategic marketing and sales resource
2015.12.09, news
  Mark Cripps, The Economist’s EVP Brand and Digital Marketing, is convinced that marketing departments hold the key to the future of media companies. Tasked with among other things acquiring new  
158. Membership models: promising signs but an evolving model
2015.12.08, news
  Special offers, discounts and a chance to meet the people putting the content together are encouraging people to pay for digital content. Are membership schemes be the way forward for publishers to  
159. Nikolaus-Aktion läuft morgen aus: 30 % Rabatt auf ausgewählte Veranstaltungen
2015.12.08, news
  … gewinnen und halten: Marketing – Basics – Service, am 28. Januar 2016 in Hamburg Masterclass ‚Digital Video Advertising‘, am 16. Februar 2016 in Hamburg Suchmaschinenoptimierung: Mehr Sichtbarkeit für Ihre Produkte,…  
160. Neues Yellow Paper der Deutschen Fachpresse: "Der digitale Werbemarkt – Strukturen, Trends, Begriffe"
2015.12.01, news
  Kommission AMF Mediamarketing bietet aktuelle Positionsbestimmung | Die 7 wichtigsten Trends im Überblick | Ergänzendes Glossar zu mehr als 120 Fachbegriffen  
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