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294 Treffer:
121. Daniel Butler, CEO of Socius, on how publishers can monetise user generated content
2016.11.07, news
  … - it doesn't have to be user-generated - and delivers it in an attractive grid format. Native advertising is embedded in a smart and unobtrusive way among the rest of the content. The company prides…  
122. VDZ Publishers’ Summit: Hochkarätige Big-Points-Vorträge zeigen Agenda und Innovationen der Medienhäuser
2016.10.20, news
  Top-Referenten aus Verlagshäusern im Format "My Big Points" / Keynote "International" von Michael Brunt, Chief Marketing Officer und Managing Director des "The Economist"  
123. DIW-Econ-Studie belegt erstmals empirisch die ökonomische Bedeutung der Werbung
2016.10.12, news
  … Euro weniger BIP-Wachstum bedeutet. (Datenbasis: Werbeaufwendungen für 19 OECD-Länder 1995-2014 / World Advertising Research Center WARC, sowie BIP-Entwicklung der 19 OECD-Länder 1995-2014 /…  
124. In the loop: a round-up of this week's top industry news
2016.10.07, news
  … in the past week. ·         The seven deadly sins of native advertising ·         Why publishers are wary of…  
125. In the loop: key industry news this week
2016.09.30, news
  … platforms ·         An introduction to programmatic native advertising ·         India Today Group’s Kalli Purie on the…  
126. How Virtual Reality allows anyone in the world to immerse themselves in the Clinton/Trump race
2016.09.27, news
  … Post has its own VR Room. There is also plenty of experimentation by brands in the field of VR in advertising. However the upcoming debates between the two charismatic candidates might just be the catalyst…  
127. Author and academic Lucy Küng on a year of disruption for news companies
2016.09.13, news
  … Social platforms have become more prominent, video is booming and the continuing rise of native advertising are just three key trends. Here we quiz Lucy about what has changed since published her book,…  
128. How has the media changed in the past 10 years? We ask the experts
2016.08.21, news
  … like real-time events, reader data, and more, while the revenue model must expand well beyond advertising and subscriptions to events, data products, marketing services, consumer companies in their niche…  
129. In the loop: this week's key industry news
2016.08.19, news
  … sites plummets ·         How publishers are creating native advertising ·         Snapchat is moving into…  
130. Pagefair’s Johnny Ryan on the growth of the Blocked Web
2016.08.19, news
  … of ad fraud) and was growing year on year. He believes that that ad blocker users aren't as any anti-advertising as publishers think they are, and that publishers should view them as virgin snow - ripe with…  
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