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294 Treffer:
111. Why content marketing has become a key tool in customer acquisition
2017.01.04, news
  … marketing at Wolters Kluwer? What type of results have you seen?Content marketing and contextual advertising are the means to feed the funnel in order to engage an audience, and subsequently a community, in…  
112. The innovative startup that is helping the public shape the news
2017.01.04, news
  … for newsletters and subscriptions●    new visitors and new participants●    advertising or underwriting revenue from selling space on the Hearken tech tools●    an…  
113. How data and Artificial Intelligence are changing publishing
2016.11.29, news
  … do you collect data about its usage? How will you present it to advertisers? How do you monetise the advertising space in such a dynamic environment? We know how much companies, and not only publishers, are…  
114. How data and Artificial Intelligence are changing publishing
2016.11.29, news
  … do you collect data about its usage? How will you present it to advertisers? How do you monetise the advertising space in such a dynamic environment? We know how much companies, and not only publishers, are…  
115. How digital technology and social media are creating new opportunities for independent South American media companies
2016.11.25, news
  Independent publishers in South America face a host of problems that their counterparts in the northern hemisphere generally don’t have to worry about.  
116. How digital technology and social media are creating new opportunities for independent South American media companies
2016.11.25, news
  … the way that media companies on the continent are dealing with issues such as ad blocking and native advertising. Discounted pre-agenda offer ends in only a few days Register on or before 30 November to…  
117. How The New York Times gets closer to its readers - membership
2016.11.24, news
  … the subscription model to the New York Times now? The subscription model is hugely important! Print advertising is facing real pressure at The Times (as it is across the industry), so it’s crucial we continue…  
118. How The New York Times gets closer to its readers - membership
2016.11.24, news
  It appears that the high profile spat between The New York Times and President-elect Donald Trump has actually been good news for the paper’s bottom line.  
119. Sachin Kamdar, co-founder and CEO of Parse.ly, on the data challenges facing publishers
2016.11.21, news
  … to analyse it for their own needs. It’s been very well-received. How do you think the emphasis on non-advertising sources ie events, ecommerce, sponsored content, research reports and paywalls is shaping the…  
120. Sachin Kamdar, co-founder and CEO of Parse.ly, on the data challenges facing publishers
2016.11.21, news
  Data has become an obsession for online publishers. It was the theme of a key debate at the Digital Innovators’ Summit in 2016 (click here to get reduced rate tickets for the 2017 event) and was a  
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