While basic paywalls proved that customers are willing to pay for content, more focus is required to better meet subscriber needs and maximise revenues over time. [Article brought to you by Zuora]
With news sessions identifying exciting start-ups and the impact disruptive technologies could have on your advertising business, this year’s DIS could send you away with a genuine competitive edge
CEO of GroupM France Pierre Conte shares his views on where the advertising industry is headed, and what excites him about the future of the industry...
Daniel Knapp, director of advertising research at IHS Technology talks to us about social media, data and advertising (including the logic behind Facebook’s acquisition of WhatsApp) and more.
