… bringt. Fachmedien sollten also klaren Nutzen liefern und dabei berücksichtigen, dass kein wertvoller Content verschenkt wird und entscheiden, ob eine App eher Traffic generieren soll um damit die Marke zu…
CEO of GroupM France Pierre Conte shares his views on where the advertising industry is headed, and what excites him about the future of the industry...
Daniel Knapp, director of advertising research at IHS Technology talks to us about social media, data and advertising (including the logic behind Facebook’s acquisition of WhatsApp) and more.
As marketing budgets continue to shift, we take a look at the latest advertising trends and where budgets will be focused in the rest of 2014 and beyond…
…Having spent more than 15 years running cross-media, digital content and technology platform companies, two years ago Tom Bureau co-founded the Immediate Media Co in the UK. We speak to Tom ahead of his talk at the DIS.
