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761. Industrie 4.0, Content-Marketing und Branchennews: Neuer "Letter" erschienen
2016.03.14, news
  … verändert. Ein Thema, das auch am Fachpresse-Kongress von zentraler Bedeutung sein wird. Warum Content-Marketing weiterhin an Bedeutung gewinnt und wie sich die Webeausgaben für Paid, Owned und Earned…  
762. FVW Medien holt Christoph Hellerung als Verlagsleiter
2016.03.04, news
  … B2B-Hauses, das sich an hochwertige Leser- und Kundenzielgruppen richtet und eine konsequente Paid-Content-Strategie verfolgt.Die Anzeigenleitung obliegt weiterhin Andreas auf der Heiden, der seit zwei Jahren…  
763. The New Yorker’s Henry Finder talks premium content, why they’re not on Facebook Instant Articles, and more
2016.02.29, news
  …One organisation that has created a very successful paid content model is Condé Nast’s iconic magazine brand The New Yorker. Here Henry Finder talks about the power of premium content, the potential of video and…  
764. BILD’s Stefan Betzold on the challenges and opportunities of distributed content
2016.02.29, news
  It is a debate that is likely to reverberate around the publishing world for many year to come. Should media companies focus on building their own digital properties? Or does the future lie in  
765. Update: DIS 2016 tickets, programme, speakers, attendees and experiences
2016.02.29, news
  Now in its 9th year, DIS is a premium event for executives in media, technology and related fields. DIS 2016 will feature more than 50 world-class speakers and a record number of attendees from  
766. How Russia’s Buro 24/7 is (rapidly) expanding around the world
2016.02.29, news
  Miroslava Duma, the founder of digital publishing company, Buro 24/7, on working with luxury brands, offline ventures and her company’s rapid expansion.  
767. From Amazon to Time Inc: 10 questions for Colin Bodell
2016.02.29, news
  Colin Bodell is Executive Vice President and Chief Technology Officer of Time Inc, having joined the company from Amazon where, among other things, he led the technology team for the Kindle Store.  
768. DI Tour: Visit AwesomenessTV, BuzzFeed Open Lab, CrossCut Ventures, VICE and more
2016.02.29, news
  From innovative start-ups to established game-changers, there is much to look forward to when the 2016 Digital Innovators’ Tour visits San Francisco, Silicon Valley and Los Angeles in April (17-23).  
769. Technology and opportunities for collaboration – Q&A with Burda’s Ingo Rübe
2016.02.28, news
  …Publishers compete against each other all the time with their own brands and the content they produce. However, there is a growing school of thought that argues that media companies should spend more time on sharing…  
770. Feature: 5 key trends in content marketing
2016.02.28, news
  Content marketing is a growing industry with a yearly investment from brands that could well be in excess of $135 billion. Here are five key trends in content marketing and examples of how brands are responding, writes…  
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