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701 Treffer:
391. The New Yorker’s Henry Finder talks premium content, why they’re not on Facebook Instant Articles, and more
2016.02.29, news
  One organisation that has created a very successful paid content model is Condé Nast’s iconic magazine brand The New Yorker. Here Henry Finder talks about the power of premium content, the potential  
392. BILD’s Stefan Betzold on the challenges and opportunities of distributed content
2016.02.29, news
  It is a debate that is likely to reverberate around the publishing world for many year to come. Should media companies focus on building their own digital properties? Or does the future lie in  
393. DI Tour: Visit AwesomenessTV, BuzzFeed Open Lab, CrossCut Ventures, VICE and more
2016.02.29, news
  From innovative start-ups to established game-changers, there is much to look forward to when the 2016 Digital Innovators’ Tour visits San Francisco, Silicon Valley and Los Angeles in April (17-23).  
394. Technology and opportunities for collaboration – Q&A with Burda’s Ingo Rübe
2016.02.28, news
  Publishers compete against each other all the time with their own brands and the content they produce. However, there is a growing school of thought that argues that media companies should spend more  
395. Feature: 5 key trends in content marketing
2016.02.28, news
  Content marketing is a growing industry with a yearly investment from brands that could well be in excess of $135 billion. Here are five key trends in content marketing and examples of how brands are  
396. [Sponsored] SAP Exchange Media on digital transformation: Challenges and opportunities for the ad industry
2016.02.28, news
  We live in a digital age, there’s no arguing that, writes SAP Exchange Media. Traditional advertising, such as print publications, radio, and television is also growing old. People pay less attention  
397. Why podcasting as a medium will continue to grow – Andy Bowers, CCO and co-founder of Slate’s Panoply Media
2016.01.28, news
  Andy Bowers was appointed as Chief Content Officer of their new podcasting network Panoply in February 2015. Panoply not only produces audio content for Slate, but it also acts as a production  
398. Axel Springer’s Head of Data Innovation on data services, FB Instant Articles, ad-blocking and more
2016.01.27, news
  There has been a huge amount of debate in recent years on how publishers can use data to deepen their relationships with readers and users. Media companies still have a long way to go to rival the  
399. Startups, disruption, M&As – Markus Schunk on the deals that will shape tomorrow’s media
2016.01.27, news
  The ongoing digitisation of content is continuing to create new business opportunities for both tech savvy entrepreneurs and established companies with far-sighted execs.  
400. Using the intelligence of the crowd – Q&A with Brown Institute’s Tanja Aitamurto
2016.01.27, news
  Tanja Aitamurto is the Deputy Director at the Brown Institute for Media Innovation at Stanford. As a post-doctoral Brown Fellow at the Brown Institute she examines the impact of collective  
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