Suche: Medienverband der freien Presse

261. How a young digital entrepreneur turned around the business outlook of a Finnish magazine icon

2017.01.27, news

… years ago I got invited to be on the board of one huge Finnish media company Lehtiyhtymä. They were publishing 21 newspapers and had their own printing machines. At the time, the media industry was facing a…

262. A look at AJ+ - Al Jazeera's unique approach to engaging with millennials

2017.01.26, news

… media companies that have jettisoned the traditional destination site-driven approach to online publishing and instead focused exclusively on social platforms. Yet very few legacy publishers have embraced…

263. How The Washington Post drives editorial innovation

2017.01.20, news

… results out of the norm — scores or times that were too high or low — help provide sanity checks against publishing bad data. We learned how to structure more flexible templates and got better at listening for…

264. FIPP and VDZ's Digital Innovators Tour to the USA: What previous participants say

2017.01.19, news

The next Digital Innovators Tour (DI Tour) from 7-12 May 2017 will visit the dynamic media hubs of New York City and Washington D.C.

265. Mode, Illusionen, Trends

2017.01.12, news

Wie man unerreichbaren Luxus auf Papier in greifbare Nähe rücken lässt | PRINT&more 1/2016 stellt das Zeitschriftensegment "Mode" vor

266. Autozeitschriften – dosiertes Gasgeben gefragt

2017.01.12, news

"Eine erfolgreiche Autozeitschrift darf kein gedrucktes Internet mehr sein", meint Tim Ramms von "auto motor und sport" und Michael Köckritz von "ramp" sagt:

267. Lessons for publishers, from the music industry

2017.01.12, news

…Universal Music Group (UMG), with more than 50 labels, is the world leader in recorded music, music publishing and merchandising business, with a catalogue across all music genres "stretching back over a…

268. Individuals are rejecting the interruptive marketing model - how should media companies respond?

2017.01.09, news

… develop an offline, online and sensorial approach to marketing? How does this relate to the magazine publishing world? And which media brands do you think are doing this successfully?We believe that brands have…

269. Why content marketing has become a key tool in customer acquisition

2017.01.04, news

… job in engaging its customers with a multiplatform approach to creating amazing content.In the publishing world The Economist has abandoned its traditional image of being very serious and has managed to…

270. How data and Artificial Intelligence are changing publishing

2016.11.29, news

… is so important to creating content strategies,’ offers insight into how data will shape the future of publishing. He explains why he thinks that the value of data is higher than the value of content, why…

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