Suche: Medienverband der freien Presse

251. How tech innovation will enrich event experiences

2017.01.31, news

With the events industry generating multiple billions of dollars in turnover each year, it is an environment rich in opportunity for technological innovation to enhance the real-life experience.

252. FUNKE MEDIENGRUPPE stellt nationale Vermarktung und Vermarktung in NRW neu auf

2017.01.27, news

FUNKE MEDIEN NRW gründet neuen gattungsübergreifenden Vermarkter

253. The many ways media companies can use data

2017.01.19, news

Almost every media company generates and analyses data. Yet few seem to do it as effectively as Kommunal Rapport, a B2B newspaper based in Norway.

254. Individuals are rejecting the interruptive marketing model - how should media companies respond?

2017.01.09, news

… on what a publisher thinks marketing is. Many companies, publishers included, think marketing is sales promotion. Marketing for publishers should start with understanding their readers and what they…

255. Why content marketing has become a key tool in customer acquisition

2017.01.04, news

… content is best placed to deliver ROI.In particular placing content marketing at the heart of the sales process to attract new prospects, keep them engaged and move them onto a sale, has become an industry…

256. VZB-Kaminabend: Upcoming trends and news of the digital world

2016.12.19, news

Am 01. Feburar 2017 findet der exklusive Kaminabend des VZB in München zum Thema "Upcoming trends and news of the digital world" statt.

257. BurdaNews: Vermarktung neu aufgestellt

2016.12.14, news

… Media Solutions. Beiden steht ein Head vor, der direkt an Geschäftsführer Burkhard Graßmann berichtet.Das Sales-Team der Abteilung Media Marketing geht – aufgeteilt nach Branchen – in den direkten Austausch mit…

258. BCN erweitert Geschäftsführung

2016.12.08, news

… In dieser Position übernimmt er unmittelbar die Verantwortung für den Bereich "Media Sales" des BCN und damit für die Entwicklung der Zusammenarbeit von Burda mit den Mediaagenturen.…

259. In the loop: top industry news this week

2016.12.02, news

… have caught our eye in the past week. ARD and ZDF create Snapchat news channel What the latest sales figures tell us about the state of newsprint The immersive 360 degree video talkshow commissioned by…

260. How data and Artificial Intelligence are changing publishing

2016.11.29, news

… a reality. Super-personalised experiences will lead to higher customer engagement and ultimately sales. Its power lies in the ability to address microsegments.What kinds of roles do you think that there…

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