…As marketing budgets continue to shift, we take a look at the latest advertising trends and where budgets will be focused in the rest of 2014 and beyond…
We’re excited to announce that the programme for this year’s Digital Innovators’ Summit is largely complete. Join some 500 expected international delegates in Berlin on 24 and 25 March to learn,
Having spent more than 15 years running cross-media, digital content and technology platform companies, two years ago Tom Bureau co-founded the Immediate Media Co in the UK. We speak to Tom ahead of
…Joseph Wade, the BAFTA-winning filmmaker and director of creative advertising agency Don't Panic, identifies some of the key ingredients to making success branded video content that people really want to share…
Video will play a prominent part in a number of sessions as we consider innovations in media from the world over at the 2014 Digital Innovators’ Summit from 24-25 March in Berlin.
… that creating content that is optimized for each platform, and you have native storytelling; create advertising so that it fits almost seamlessly into the surrounding content, both in form and in function, and…
Exklusiv-Interview mit W&V: Stephan Scherzer über digitale Trends, Paid Content und das Leistungsschutzrecht. Aber auch über Yahoo und Audi als Medienkonzerne und Bauers Kritik.
… gut? Was verbirgt sich hinter den neuen Werbe- und Buchungsformaten Real Time Bidding und Native Advertising und wie kann ein Fachverlag das umsetzen?
Agenturen fordern immer viel. Fachverlage konnten in…
