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221. DI Tour: Visit AwesomenessTV, BuzzFeed Open Lab, CrossCut Ventures, VICE and more
2016.02.29, news
  From innovative start-ups to established game-changers, there is much to look forward to when the 2016 Digital Innovators’ Tour visits San Francisco, Silicon Valley and Los Angeles in April (17-23).  
222. Feature: 5 key trends in content marketing
2016.02.28, news
  Content marketing is a growing industry with a yearly investment from brands that could well be in excess of $135 billion. Here are five key trends in content marketing and examples of how brands are  
223. [Sponsored] SAP's Johann Freilinger Discusses Marketing's Tipping Point in Today's Data-Driven Business Culture
2016.01.29, news
  …[Sponsored] Johann Freilinger, Head of Marketing and Communications for SAP's new XM division, has spent the last year…  
224. Startups, disruption, M&As – Markus Schunk on the deals that will shape tomorrow’s media
2016.01.27, news
  The ongoing digitisation of content is continuing to create new business opportunities for both tech savvy entrepreneurs and established companies with far-sighted execs.  
225. Using the intelligence of the crowd – Q&A with Brown Institute’s Tanja Aitamurto
2016.01.25, news
  Tanja Aitamurto is the Deputy Director at the Brown Institute for Media Innovation at Stanford. Here she tells Ulrike Langer that “publishers and journalists are often eager to try something new, but  
226. How FT ‘integrates audiences into journalistic process’
2016.01.11, news
  Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in  
227. Ad blocking? Oliver von Wersch explains G+J’s experimental approach
2016.01.11, news
  The publication of the report into ad blocking by Adobe and PageFair last summer, ignited a passionate online debate about how publishers should approach serving display ads especially to mobile  
228. ‘The Obama interview was a huge moment for us’
2015.12.08, news
  Mic.com builds its business on quality journalism targeting a millennial audience. Here we hear about how they engage audiences, their approach to branded content and how they scored an interview  
229. ‘It’s experimentation and innovation with a purpose’
2015.12.08, news
  Robert Hernandez, an innovator in journalism education, focuses on exploring and developing the intersection of technology and reporting. Here he is with what's cooking in his 'mad scientist of  
230. Membership models: promising signs but an evolving model
2015.12.08, news
  Special offers, discounts and a chance to meet the people putting the content together are encouraging people to pay for digital content. Are membership schemes be the way forward for publishers to  
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