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351 Treffer:
191. How FT ‘integrates audiences into journalistic process’
2016.01.11, news
  Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in  
192. Centaur Media CEO Andria Vidler on innovation in B2B media
2016.01.11, news
  The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.  
193. Ad blocking? Oliver von Wersch explains G+J’s experimental approach
2016.01.11, news
  The publication of the report into ad blocking by Adobe and PageFair last summer, ignited a passionate online debate about how publishers should approach serving display ads especially to mobile  
194. DI Tour (April 2016): Experience a new wave of media innovation in LA
2016.01.11, news
  When most people think about Los Angeles, beautiful beaches, sunny skies and Hollywood usually come to mind. While all of these are accurate representations of LA, when the FIPP/VDZ Digital  
195. Verena Flammersfeld wird Advertising Director von myself
2015.12.10, news
  …Verena Flammersfeld steigt ab dem 1. Januar zum Advertising Director von myself auf. In dieser Rolle übernimmt sie die…  
196. The Economist EVP on the power of content as a strategic marketing and sales resource
2015.12.09, news
  Mark Cripps, The Economist’s EVP Brand and Digital Marketing, is convinced that marketing departments hold the key to the future of media companies. Tasked with among other things acquiring new  
197. ‘The Obama interview was a huge moment for us’
2015.12.08, news
  Mic.com builds its business on quality journalism targeting a millennial audience. Here we hear about how they engage audiences, their approach to branded content and how they scored an interview  
198. Membership models: promising signs but an evolving model
2015.12.08, news
  Special offers, discounts and a chance to meet the people putting the content together are encouraging people to pay for digital content. Are membership schemes be the way forward for publishers to  
199. Nikolaus-Aktion läuft morgen aus: 30 % Rabatt auf ausgewählte Veranstaltungen
2015.12.08, news
  … 28. Januar 2016 in Hamburg Masterclass ‚Digital Video Advertising‘, am 16. Februar 2016 in…  
200. Neues Yellow Paper der Deutschen Fachpresse: "Der digitale Werbemarkt – Strukturen, Trends, Begriffe"
2015.12.01, news
  Kommission AMF Mediamarketing bietet aktuelle Positionsbestimmung | Die 7 wichtigsten Trends im Überblick | Ergänzendes Glossar zu mehr als 120 Fachbegriffen  
Suchergebnisse 191 bis 200 von 351