…We live in a digital age, there’s no arguing that, writes SAP Exchange Media. Traditional advertising, such as print publications, radio, and television is also growing old. People pay less attention to their…
There has been a huge amount of debate in recent years on how publishers can use data to deepen their relationships with readers and users. Media companies still have a long way to go to rival the
Now in its 9th year, DIS is an essential platform for content-driven and related companies to share digital innovations and insights. Organised by FIPP and VDZ, DIS 2016 takes place from 20-22 March
…Corinna Kassner wird zum 1. Februar Advertising Director von WIRED Germany in Berlin und in dieser Funktion die integrierte Vermarktung der Print- und Digitalangebote der Marke verantworten. Die 35-Jährige berichtet…
2015 was a big year for Dreamworks/Hearst Corps’s joint venture Awesomenesstv, one of the Los Angeles stops on this year’s Digital Innovator’s West Coast tour.
… Contents, der sich auch verlagsübergreifend individuell sortieren lässt, findet sich Native Advertising, von Smart News selbst verkauft. Die App wurde 14 Millionen Mal geladen und hat mehr als 5…
With digital media evolving at an incredible pace, new platforms and business models emerge all the time. Sometimes it is hard to keep up with all the change, and not all the answers are to be found
Renée Kaplan joined the Financial Times in May 2015 as their first Head of Audience Engagement. Lisa Oberndorfer talked to her about her position entails and why media companies should invest in
The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.
