… New Yorker. Here Henry Finder talks about the power of premium content, the potential of video and podcasts, and the mechanics behind one of US media’s most successful paywalls.
Andy Bowers was appointed as Chief Content Officer of their new podcasting network Panoply in February 2015. Panoply not only produces audio content for Slate, but it also acts as a production
Evan Ratliff is the co-founder, CEO, and editor of Atavist, a media and software company that produces a digital storytelling platform and an award-winning magazine and e-singles publishing arm, The
Special offers, discounts and a chance to meet the people putting the content together are encouraging people to pay for digital content. Are membership schemes be the way forward for publishers to
…In the United States podcasts are “re-emerging” as a business model for publishers and unlike a few years ago, advertisers are now willing to bet on audio downloads, writes Ulrike Langer for the Digital Innovators’…
… and we send millions of emails out. The biggest trends of 2015 are email, newsletters, blogging and podcasts. They have all been around since 2006 but the technology has become easier.
But even in the world…
… Premium-Positionierung auf Line-Extensions. Unter dem Markendach Monocle sind Jahrbücher, Reiseführer, Podcasts aber auch Caféshops, eine Taschenkollektion sowie Lifestyle-Konferenzen rund um den Globus…
… from offering print outlets complete coverage online to adding new publishing formats like blogs and podcasts, to creating web-exclusive multimedia content, to incorporating social media, to adapting their…
Rather than a print vs digital debate, it is about a symbiosis between platforms. It's about striking a balance, with due consideration to how the platforms can work together to strengthen brand
Wie Redaktionen und Verlage Leser zum Mitmachen bewegen und neue Zielgruppen erreichen können Erfolgreiche Konzepte - Zukunftsträchtige Strategien - Fallbeispiele aus Publikums- und Fachmedien
