Audra Martin talks to us about digital advertising, the impact of social data and programmatic advertising, and explains how The Economist is turning challenge into opportunity.
While basic paywalls proved that customers are willing to pay for content, more focus is required to better meet subscriber needs and maximise revenues over time. [Article brought to you by Zuora]
The 2014 Digital Innovators' Summit will see many leading media brands - from magazine media companies to digital pure-plays and big brand marketers - share their strategies for success in the
