Die Transformation ins Digitale kommt voran, Print erlebt eine neue Gründerzeit. Und die Verleger wollen nicht die Müllabfuhr für Facebook sein: Im HORIZONT-Interview analysiert
Bloomberg is one of the largest and most influential business media organisations in the world. It is also one of the most agile when it comes to innovation.
… business success.' Here he talks about why Quartz has been successful, gives details of its unique advertising strategy and underlines the importance of putting the reader first.DIS 2017 in Berlin: Early Bird…
"Eine erfolgreiche Autozeitschrift darf kein gedrucktes Internet mehr sein", meint Tim Ramms von "auto motor und sport" und Michael Köckritz von "ramp" sagt:
… marketing at Wolters Kluwer? What type of results have you seen?Content marketing and contextual advertising are the means to feed the funnel in order to engage an audience, and subsequently a community, in…
… for newsletters and subscriptions● new visitors and new participants● advertising or underwriting revenue from selling space on the Hearken tech tools● an…
… do you collect data about its usage? How will you present it to advertisers? How do you monetise the advertising space in such a dynamic environment? We know how much companies, and not only publishers, are…
